About Us

A global reach with a neighborhood feel

Our mission and values fuel our effective business model. Our team, with over 150 years of leadership experience, knows exactly how to build a Global Solution for brands, retailers, and distributors.

President: Felix Villa
Felix Villa
“Trust created between parties must be held in the highest regard.”

Our Company

  • Created to provide Focused, Best-in-Class Sales & Marketing Solutions to performance driven brands
  • We have over 150 years of Leadership Experience in the Natural/Speciality, Multi-Cultural, Export and Alternative Channels
  • Strong ethical standards with complete transparency
  • 10% of our net profits are given to the less fortunate


To Provide Focused, Best-in-Class Sales and Marketing Solutions in the Natural/Speciality, Multi-Cultural, Export, and Alternative Channels


  • Our Core Value: Trust created between parties must be held in the highest regard
  • Values: Integrity - Respect - Loyalty
  • Vision: To Build a Global Solution for our Partners, Distributors, and Retailers


  • Marketing first approach to all promotional planning
  • Critical Expertise and Knowledge of the Distributor Go to Market
  • National Footprint with Coast to Coast sales reach
  • Best in class Exports Program to over 50 countries

Meet the Leadership Team

Our Leadership Team brings together years of experience, diversity, and unparalleled commitment to our partners, distributors and retailers.

President: Felix Villa
Felix Villa
Vice President of Sales Execution: Rich Gusafson
Rich Gustafson
Vice President of Sales Execution
Vice President of Exports: Felix Villa II
Felix Villa II
Vice President of Exports
Director of Marketing: Jim Zografos
Jim Zografos
Director of Marketing
Director of Latin Foods: Pearl Martinez
Pearl Martinez
Director of Latin Foods
Director of Exports: Tim Musafa
Tim Mustafa
Director of Exports
Office Manager: Beth Villa
Beth Villa
Office Manager


We have unique strategic alliances which help us ensure we are exceeding the expectations of our partners, distributors and retailers.

Alliance: Higher Ground Managed Services
Higher Ground Managed Services
Alliance: Midwest HR
Midwest HR
Alliance: Gateway Military
Gateway Military
Alliance: GT Universe
GT Universe
Alliance: Insights

Brands We Represent

We are very proud to represent a broad portfolio of brands which encompass some of the most respected in the food Industry.

Brands We Represent: NooTrees Sustainable Products
NooTrees Sustainable Products
Brands We Represent: La Preferida
La Preferida
Brands We Represent: Posh Nosh Imports
Posh Nosh Imports
Brands We Represent: Topo Chico
Topo Chico
Brands We Represent: Olivado USA
Olivado USA
Brands We Represent: Ole Mexican Foods
Ole Mexican Foods

We give back 10% of our net profits to charitable organizations.